Using clever ways to advertise your business can change an organization’s reputation, but it does mean a commitment to change. It can be tempting to stick to the same marketing strategies for small business year in year out, but this isn’t wise. PR for small businesses is a way of gaining a following that is often overlooked because many don’t really get what it is. It’s understandable as PR can sometimes be seen as a dark art, and whilst many in the world of public relations wax lyrical about their job, it never ceases to amaze us how few of them ever really get across what they actually do. In essence, it can be explained in the old saying: “Advertising is what you pay for; publicity is what you pray for.” It’s also a good way to get to the heart of it, and whilst the web is awash with information on the topic, there are many in the business that can’t really see the line between where one becomes the other. Simply put - advertising is paid for media, which y...