All the best stories that make the news have the common ability to be remembered, but it all starts with an idea. The stories have to come from the starting point of a PR strategy and liaising with a journalist, or journalistic sources that give you help. It requires work, but out of all cheap marketing ideas it is one which is hugely beneficial because, in a time of information overload, we still love a good story. They grab the attention, if only for a short while, but whatever the tale they have to offer something a little different to readers. If you’re crafting a story to send to the media, then think about who you are aiming it at. The story should only go to an audience likely to be interested, otherwise, it will be considered spam - so check that you are sending it to the right journalist on the correct publication for your target audience. For instance, a sports reporter will not want to hear about a new vacuum cleaner that can be programmed to clean the house via
Using clever ways to advertise your business can change an organization’s reputation, but it does mean a commitment to change. It can be tempting to stick to the same marketing strategies for small business year in year out, but this isn’t wise. PR for small businesses is a way of gaining a following that is often overlooked because many don’t really get what it is. It’s understandable as PR can sometimes be seen as a dark art, and whilst many in the world of public relations wax lyrical about their job, it never ceases to amaze us how few of them ever really get across what they actually do. In essence, it can be explained in the old saying: “Advertising is what you pay for; publicity is what you pray for.” It’s also a good way to get to the heart of it, and whilst the web is awash with information on the topic, there are many in the business that can’t really see the line between where one becomes the other. Simply put - advertising is paid for media, which you control, whilst