Journalists are busy people. In this day and age tight deadlines, limited resources and colossal workloads make their load a heavy one. It’s not always good for the general well-being and much of the business community find journalists quite unapproachable. They need assistance and the ability to help a reporter out, genuinely, can be one that can carry someone a long way. The stereotype of the miserable, rude journalist, held by many is a lazy generalization. Often journalists are very approachable and friendly. There are just a few things you need to know, so don’t let nerves put you off in your quest to be-friend journalists working in your business sector. After all, a good article placing you as an expert in your field will do more for your reputation than any amount of advertising. Remember, the journalist giving you a platform is a third party recommendation saying that you’re an expert at what you do. How much better is that than a paid-for advertisement with yo